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Capture leads and grow your business with landing Pages designed by Adword Technology

01 | Landing Pages Design & Development

Key Design Features For Successful Landing Pages

A Killer Headline

  • A headline is where everything begins — interest, attention, and understanding.
  • It’s what compels a visitor to stay and learn more about what you’re offering — or not.

Persuasive Subheads

  • headline makes the visitor look, then the subheadline should make them stay. Together, these pieces of copy make up the one-two punch of a landing page’s power.


  • Visual content is an essential component of landing pages that work.
  • In fact, the brain processes images 60,000 times faster than text. This means that visitors will be affected by the images on your landing page immediately.

An Explanation

  • Your landing page needs to make what you’re offering perfectly clear. if a potential customer doesn’t understand what your product or service is about, you’ve lost them.

Methods of Contact

  • multiple methods of contact, including a phone number, a physical address, an email address, and a contact form.

A Guarantee

  • Customers love guarantees. A guarantee, regardless of what it is or how it’s presented, can help people feel reassured while on your landing page.

Keep Things Simple

  • The simpler your landing page design, the easier it will be for your visitors to navigate, and then convert.

Keep Things Simple

  • The simpler your landing page design, the easier it will be for your visitors to navigate, and then convert.

Show People Social Proof

  • Social proof refers to the number of likes, shares, subscribers, pins, tweets, etc. your company has. Display these prominently on your landing page.
  • According to industry research, 71 percent of millennials are more likely to purchase something if it has been recommended online.

Integrate Video

  • Video is becoming the way people consumer information. In fact, by 2020, video will make up 80 percent of global internet traffic.
  • YouTube is the second most popular search engine behind Google.

No Navigation Elements

  • The best landing page designs keep all of their elements on one page.
  • all of your elements should follow a logical flow to keep your visitors moving toward your CTA and, ultimately, completing the goal you set out for them.

Powerful Call To Action

  • A call-to-action button is a piece of text, sometimes combined with an image, that tells your audience what you want them to do next. For instance, you might insert a call-to-action button at the end of your.

Test Your Landing Page

  • Once you have your landing page set up, don’t just let it sit there. Look at you metrics to see how it’s performing.
  • Gather information on your landing page’s performance by looking at heat maps, scrollmaps, and user recording sessions to see if there’s any room for improvement.
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